Email marketing is a common tool for business marketing but it is seldom used correctly or as effective as it could be. Today we would like to discuss on what is the element of a successful email marketing.
1. Email Subject Line
60% of the recipients decision to open an email is based on the subject line. Even though this is seem like a small part of your email marketing. If they don’t open the email, there is nothing good for your email marketing campaign. Write an attention grabbing or curiosity subject line like “Read This Now or Your Competitor Will…..” , it could be increase your email open rate.
2. Call To Action
Call to action is an offer or opportunity that you make to email recipients, in return for a certain response. These can be ask them to download a free report, reply your email or take up the limited sales offer. Many email marketers can write a good email but forgot to make an offer at the end of the email piece.
3. Make Email Personalize
People like to be special treated. You can use the feature of your email software to create a personalize greeting or subject line. Start your email opening like saying “Hello First Name” instead of just “Hello Friend” in general. This simple email personalize will make your relationship with email subscribers more closer and friendly.